The most common challenge I hear from business owners is the lack of website traffic. Many have shared with me that they have lost a significant percentage of search traffic over the past year or two, and are continuously looking for new ways to drive relevant traffic to their site. They have also shared with me that because they don’t get traffic they often don’t get the sales they need.
As a business owner, you need ‘traffic’ to really win. Visitors to a site of your choice (whether it is one that you own or one you promote as an affiliate) is one of the most crucial parts needed to win.
Without traffic, you don’t cross the finish line. You don’t collect the winner’s check. You don’t get the result you’re working hard to achieve. You fall back in the pack while those with full tanks pass you by and take what could have been yours.
If you want to significantly increase your revenue, you need to significantly increase your web traffic.
This is true no matter what business model you’re using.
- It doesn't matter if you’re selling your own product at your own site.
- It doesn't matter if you’re promoting someone else’s product as an affiliate.
- It doesn't matter if you’re trying to get people to click on AdSense ads.
- It doesn't matter if you’re blogging, flipping sites, coaching or anything else.
- It doesn't matter if you’re promoting business offers or non-business offers, low-cost offers or high-ticket offers, the point is:
You will not – cannot – make money without traffic.
But not just any traffic will do.
You need responsive traffic. People who are interested in your particular offer, in fact eager to buy your offer because it’s exactly what they want.
The question is:
How do you get this traffic?
Nobody has to convince you that you need traffic, right? You got this figured out by now. You know that it’s a numbers game … the more people who come to your site, the more sales you make.
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