This course will help you create a simple and effective social media strategy to get early traction and startup PR. I have used the same strategies & processes to get my startups featured in several news papers. You will see some real life examples in this course. Specifically you will learn......
- How to create an effective social media strategy that helps you identify your ideal target audience and social media channels
- How to create your first social media content plan (what to post and when to post)
- 3 types of MUST have social media tools. You will see live DEMO of tools like Pablo, Feedly and Hootsuite
- How to find relevant news Journalists and then build relationship with them
- How to manage your social media channels in 20min a day
- How to pitch to news Journalists and get free PR for your startup
I have also added several home work assignments (exercises) in this course. I would strongly encourage you to PAUSE the course and complete these along the way. These exercises are very simple and will not take more than 15 or 20min each. These assignments will help you understand the overall big picture.
After completing this course you will have a clear understanding of
- Who your ideal targeting audience is
- What social media channels you need to focus on (HINT: You don't have to be on all the social media networks)
- What social media tools you need to have on your computer & mobile phone
- How you can find Journalists who cover your industry
- How to manage your social media marketing effectively (20min a day)
Social Media Marketer & Growth Hacker
My name is Ali Mirza and I am the CEO & Founder of iSocialYou. I have been in social marketing space for 10+ years and started iSocialYou about 2 years ago. At iSocialYou I work with several mega brands and startups. I help our clients in creating an engaging social brand and then general leads from their social media presence. I am also an entrepreneur at heart and have launched some products along the way (FiveOH is the most recent mobile app that I launched in 2015).