This Web Analytics Training Course gives you the key ideas & web analytics processes. This is knowledge that you can use to improve the ROI of your web marketing. You'll see how to can use web analytics to encourage more visitors to flow through your web pages & convert them in to inquiries, leads & sales. You'll be shown how the science, tools & technologies of web analytics come together to give you a rich picture of visitor characteristics & behavior. You'll even be taught why it is vital to select your Key Performance Indicators (KPIs) & the way you can use these to improve. If you are already using a web analytics package but would like to get more out of it, then this is the Web Analytics Training coursework for you. This coursework will discuss the definition & categories of Web Analytics, some examples of Web-based Analytics such as Klout, Google Analytics, & Microsoft adCenter Analytics, to name a few. This coursework will also tackle Affiliate, Web, & Referral Marketing.
Web Analytics is the measurement, collection, analysis, & reporting of Web information for purposes of understanding & optimizing Web usage. Web Analytic is a device that can measure Web-site traffic. Businesses can also use it as a device for business & market research.
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