Become a powerful visual communicator and more effectively sell your ideas, your message, and your services or products.
What in case you could be more influential, more productive, communicate better, and have more of a say in how people perceive and treat you by knowing a few easy-to-remember secrets about color, all in under 75 minutes?
Knowing how colors influence ourselves and others is like knowing a secret handshake that will help tilt life more in your favor day after day. This coursework will show you how with practical tips you can start using immediately, even before you finish all the lessons.
Do you know what color to wear on your first date to make their heart go pitter-pat? What about in the coursework of that sales pitch at work to generate support and funding for your new project or to stand out in a room filled with extroverts? What soothing color will get the office troll off your back at work AND your infant to settle down at home so you can get some sleep?
Emotions are what drive people to think and act in positive ways and using colors strategically will help influence the emotions and actions of others. Did you know that 85% of shoppers place color as a primary reason for why they buy a specific product and that color increases brand recognition by 80%? Learn which colors will best help sell your ideas, your message, and your products and services.
Use the color techniques in this coursework when making presentations and in your visual communications to make positive that you are communicating exactly what you require to. Have more power to influence your audience to feel and react the way you intend and get them to take specific actions like support a cause or candidate, attend an event, make a donation, or buy a product or service.
This coursework now includes a bonus MP3 audio file of all eleven color lectures you can download and listen to while on the go.
I am a tenured Associate Professor of Digital Media and the Program Director of Film & Digital Media at The American University of Rome and a practicing award-winning multimedia artist. My most recent independently-produced film won Best Animated Short at Cannes Short Film Festival thanks in part to the effectiveness of the color techniques I teach in this coursework.
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