This coursework provides the student with several lectures that collectively when completed, provides them with a greater understanding of the strategies and techniques they can employ to improve the likelihood of their web or weblog sites being found by search engines on the Web.
This coursework covers the following topics:
What is SEO and how does it work
How do you optimize and improve your web or weblog site so as to improve its chances of being found by search engines
How does do keyword and keyword phrase analysis and what tools paid and free can help to get the job completed?
How do the specialists use keyword analysis to find new business niches that they can exploit to be financially successful? What tools and strategies do they employ to make lots of money on the Web?
How do you get your web-site Righteous with Google so they dont penalize you in their organic search engine rankings
What sites can help me analyze and debug my web and weblog sites so that I can maximize their loading speed potential and reduce or eliminate bounces to my web or weblog site(s)
What analytical tools and sites are out there so that I can track various aspects of my web or weblog sites performance?
What strategies will best help me to generate steady organic traffic to my web or weblog site?
If I require to pay for traffic to my web or weblog site, where do I get the Best bang for my buck?
At the finish of this coursework, the student will have gained greater insights in to the world of SEO, generating backlinks, building a stable and far reaching online business presence and in general, getting their sites found on the Web. This knowledge gained ought to help the student to improve his or her business online presence so it can be found more basically by organic searches. This ought to lead to more sales or content consumption by potential customers.
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