Have you ever wondered why some business that have amazing services or products, much better that any of their competitors fail and go bankrupt while others, despite their average products, are profitable?
Well in case you already started a business, or you are looking in the near future to start, no matter the niche you are going in to, I bet you would need to know the answer to that query.
It is something that so plenty of entrepreneurs, freelancers and sales people overlook and don't accord attention to because they think they already know exactly what to do.
The answer is simple and it represents an important factor in the success of any business, it is KNOWING YOUR TARGET AUDIENCE!
Sending the right message to the wrong audience can be a catastrophe for your business. It would be like trying to sell a snowboard to somebody who lives in Jamaica, he would be neither interested or have a necessity for that product right?!
of the best ideas that has become a POWERFUL TOOL for any entrepreneur, marketer or salesperson out there for targeting the right audience at the ideal moment and with the right approach is THE "BUYER PERSONA" CONCEPT.
Being able to design the Buyer Personas for your business is like being able to know everything about your ideal buyer of your services or products. You become able to generate an ideal and effective promotion strategy that brings you more sales, saves you money spent on promotion, increases profits up to a couple of times and creates new development opportunities for the future of your business.
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