Customer Experience Management: Brand Purpose & Leadership - Udemy course 100% OFF

Define A Brand Purpose That Adds Value To Your Customers & Your Business

This course, Customer Experience Management: Brand Purpose & Leadership, can be enjoyed as a stand-alone course and - for maximum benefits - taken as the first course of a three-course series entitled Customer Experience Management Bundle: Grow Your Business With A Purpose.

In this Brand Purpose & Leadership course, the focus is predominately given to the importance of having a brand purpose. Experts Shaun Smith and Andy Milligan will share the findings and research from their best-selling book, On Purpose: Delivering A Branded Customer Experience People Love, and some of the techniques their company, Smith+Co, uses to help organisations become purposeful in the experience they deliver to customers. They use case studies to illustrate the concepts and then teach you how to apply these principles to your own situation using the tools and guides provided. By the end of it, you will know how to define a brand purpose that will align your organisation and provide the context for your customer experience initiative.

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